Website Evaluation

Accessibility

  1. Content structurally separate from nav
  2. Optimized for mobile
  3. W3C coding standards/Valid HTML/CSS
  4. Are ‘alt’ tags in place?

Navigation

  1. Links?
  2. Link Depth
  3. Flash
  4. Responsive to click feedback
  5. Clickable items easy to recognize
  6. Intuitive Navigation
  7. Font, Font size and color
  8. Defined PURPOSE of the site
  9. CTA
  10. Site Map

Design

  1. Aesthetically appealing
  2. Colors palette
  3. Enough Contract for color blind readers

Content

  1. Succinct content
  2. Text in readable short paragraphs, good headings, sub-headings, and emphasize features
  3. about page and content writters biographies
  4. Testimonials
  5. Is content updated

Security

  1. Forms character checks
  2. Private directories or pages
  3. Limited pages with htaccess
  4. Data protected from external access by employees

Other Technical Considerations

  1. Response time
  2. Links function
  3. Error free scripts

Other Marketing Considerations

  1. Optimized for Search Engines
  2. robots.txt configured
  3. Site Map
  4. Duplicate content

Legal

  1. Real address, phone number and contact form or email
  2. Terms of Use page
  3. Privacy Policy

Performance Testing Tools:

Comprehensive Website Analysis:

WordPress Recommended Plugins:

  • BotDetect CAPTCHA
  • Contact Form 7
  • Google Tag Manager
  • w3 Total Cache
  • Word Press SEO
  • WP Editor
  • WP Super Cache
  • Simple 301 Redirects By Scott Nellé
  • Add From Server by Dion Hulse (add images etc from word press server to your current server)
  • Add From Server by Dion Hulse (add images etc from word press server to your current server)

Website Conversions:

Mail Apps:

Use Mail Chimp to send out automatic emails.

SEO

Coding:

HTML COLOR CODES
Clean Up Your Code
Customer relationship management(CRM):

Free Stock Images:

Growth

Digital Marketing Toolkit Platforms:

Reliability Website Testing Tools

Resource Web Sites

  • MaxCDN
  • https://www.maxcdn.com

Open:

  • open

Optimize Your WordPress Site

Google Symbols and Search Operators

Screen Shot 2015-10-03 at 10.12.49 AM

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ADWORDS IMAGE MOST POPULAR SIZES

  • 320 X 50
  • 300 X 250
  • 728 X 90
  • 468 X 60
  • 160 X 600
  • 336 X 280

 

MAX IMAGE FILE SIZES 150KB

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Content Writing

  • Up Work
  • 300 X 250
  • 728 X 90
  • 468 X 60
  • 160 X 600
  • 336 X 280

Influencer Marketing

  • BuzzSummo
  • 300 X 250
  • 728 X 90
  • 468 X 60
  • 160 X 600
  • 336 X 280

Approved SEO Tools

Use these free and paid tools to work on your campaign:


Track Performance

Google Analytics – track your site’s traffic growth.

Google Search Console – identify technical issues with your site, find content ideas, and analyze your organic search performance.

Pro Rank Tracker – to track individual keyword rankings.

SEMRush (20-day free trial) – find content ideas, analyze competitors, and so much more.

Ahrefs – to analyze backlink data, find content ideas, and so much more.

Majestic – analyze backlink data and find link prospects.


Content Creation

Hemingway Writing Tool – to improve and make your writing more concise.

Grammarly – to identify grammar and spelling errors in your content.

Copyscape – find your copied content and get credit (a link) for it.


Find Technical Issues

Screaming Frog SEO Spider – to find technical issues on your website.

Siteliner – to find duplicate content and broken links.

Broken Link Check – to find broken links.


Project Management

Google Drive – manage your campaign on the cloud.

Dropbox – to manage your files on the cloud.

Asana – to manage your SEO projects.

Evernote – anything you want, but I use it for learning.

Focus Keeper – App to improve time management and focus (uses the Pomodoro technique).