Search Engine Marketing Services
The Avenues of Search Engine Marketing
Organic Traffic Flow
Organic traffic flow happens when a potential costumer types a word, or phrase, into a search engine and finds your website naturally. Obtaining a high organic traffic flow to your site is created by implementing Search Engine Optimization (SEO) into your marketing strategy.
We divide Organic SEO Campaigns into:
On Page & Local SEO and Off Page SEO.
Paid Traffic Flow
Paid advertising is another option for increasing traffic to your site. Display ads and Pay-Per-Click advertising are both valuable tools for attracting potential customers. See more about paid advertising under
Paid Traffic Services
Learn more about Search Engine Optimization -The Big Picture here.
On Page & Local SEO Services
On-Page SEO controls the linkable elements on your own web site. Local SEO manages local directory site on which your site may be listed.
On-Page and Local SEO services include:
- Key Word Research
- Customer Research
- Competition Research
- Copy Development
- Content Development
- Content Marketing
- Indexing Website
- Rich Card Setup in Search Console
- Managing Reviews
- Site Speed and Performance
- Indexing your business on over 70 sites
- Finding, and claiming, all of your review sites on your
- Configuring your significant pages for appropriate key words.
- Writing and adding content as necessary.
- Analyzing and tweaking site speed and performance.
- Updating to a secure site, if necessary
We typically combine On-Page with Local SEO efforts. This is cost effective and, in most cases, is the easiest way to move the traffic needle in the shortest amount of time. Simply put, this is the foundational element that helps the search engines find your business, which translates to more traffic. Our basic package includes:
Off Page SEO Services
Off-Page SEO is not as easily controlled and is primarily made up of obtaining high-value links to your site. This can include building business to business relationships.
Off-Page SEO services include:
- Link Building
- Evaluate In-Bound Links
- Identify Link Sources
- Create Good Content
Off-Page SEO is primarily link building, which if done incorrectly using “Black Hat” techniques, can drastically hurt your search rankings. We only use “White Hat” techniques, which take time to develop, but will provide the best results. Our process includes:
- Evaluating current links to your site and your competitor’s site(s).
- Identifying existing partnership sites that we can get a link from.
- Develop a list of potential sites that a link would be beneficial from and contacting them.
Please note that most SEO companies will charge you a monthly fee for these services. Campaign Hawks provides this service and only charges you for what links we provide and deliver.
Paid Traffic Services
Paid advertising efforts are best implemented after you have your site functioning smoothly so that dollars spent will yield a positive return.
Paid Traffic services include:
- Competitive Analysis
- Key-Word Research
- Ad Group Development
- Ad Development
- Landing Page Development/Management
- Forms Development/Management
- Conversion Goal Setup
- Analytics Setup and Evaluation
Every business and website are different. Please call us or fill out our free consultation form to get a better picture of how we can mold this general idea specifically to your business model. We will use the appropriate techniques to place ads directly in front of your individualized target
Content is King! Especially content that’s designed to capture your customer’s, or potential customer’s, attention. Content must be added on a regular basis after your initial website copy is developed. This is best done on your blog page, which we can help you establish if you do not have one created. We have excellent content writers who do research to determine what content will attract, and keep, your customers. The writers use this research to generate blogs on a weekly, or semi-weekly, basis depending on your needs. These blogs typically range anywhere from 600-1200 words to best enhance your organic traffic flow. A typical content marketing service would include:
- Keyword Research
- Customer Research
- Competitor Reseach
- Content Strategy
- Content Writing
- Copy Writing
- Site Installation
- On-Page SEO for Added Content
- Analytic Evaluation, Before and After
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Learn More About Search Engine Marketing
Search Engine Optimization has a lot of moving parts. On-page SEO for your website and local listings are the easiest to control and arguably yield the best return on investment (ROI) of your marketing dollars. Some of this optimizing will happen naturally, but the majority of it requires a methodical and scientific approach that Campaign Hawks specializes in. Continue learning more about Search Engine Optimization here.