Digital Marketing Services: Advertising


Advertising Services – When it Pays to Pay

Social Media Marketing

“Let’s go viral…it’s free!” Sounds great, but social media marketing rarely is free. There is, however, an important place for social media in your marketing.  Campaign Hawks can guide you in the right direction to get the most bang for your social media buck.  A typical campaign includes:

  • Competitive Analysis
  • Target Market Analysis
  • Ad Development and Execution
  • Landing Page Layout and Development
  • Lead Conversion
  • Retargeting Offer Development and Implementation

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Email Marketing Campaigns

Although you may have heard that email marketing is less effective than it was previously, it still works wonders for most businesses and should definitely be explored for yours.  Campaign Hawks knows how to manage and foster an email campaign that will be an asset to your business.  Email management includes:

  • List Management
  • Weekly Emails
  • List Growth Campaigns
  • Email Analytics

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Pay-Per-Click Marketing

Potential customers are more likely to click on the top 5 listings of their search results. Well managed pay-per-click advertising will position your business higher on the page by charging you a small fee every time someone clicks on your ad. PPC campaigns include:

  • Competitive Analysis
  • Keyword Research
  • Ad Group Development
  • Targeting Analysis and Strategy
  • Offer or Landing Page Layout and Development
  • Analytics

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Display Marketing

Advertisements presented on third party websites are in the category of display marketing. If done well, these can potentially bring a steady stream of customer’s knocking at your door. Display Campaigns involve:

  • Competitive Analysis

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Video Campaigns

Videos are everywhere, especially your competitor’s site.  Customers are expecting to see videos, so you should consider adding video to your website. A typical video campaign includes:

  • Message Development
  • Shot List Development
  • One or Two Site Visits for Video, Still and Aerial Shots
  • Production Editing
  • Voice Over Execution
  • Review
  • Site Installation on Landing Page or Video Server

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Contests and Give-Aways

This category of advertising is just plan fun for your customers.  Think contests, sweepstakes and free which always sells.  We use WooBox as our application platform and run campaigns that include:

  • Sweepstakes
  • Giveaways
  • Instant Wins
  • Coupons
  • Photos or Video Contests
  • Polls
  • Quizes and Games

Remarketing Campaigns

Remarketing is a great way to increase your chances of a sale when your customer doesn’t pull the trigger on their initial browse through your site.  Done correctly remarketing or retargeting can increase your ROI.

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